The Only Thing You Can Count On Is Change
Boy, was it a busy weekend! Last night, my dad and I got back from the Information Marketing SuperConference in St. Louis. Most people hear that I’m going to a conference, and they say “Oh, that should be fun,” thinking it’s a fun conference from 9 to 5 with after hour parties and such. Well that’s definitely not the case with these conferences!
They are fun, but in a different way. You get information thrown at you for 4 days straight about marketing, running businesses, etc. Every day starts at 8 AM and goes until 9 PM or later, with about an hour off for lunch and dinner. So, these are far from relaxing conferences. But we sure learn a lot.
One of the speakers at the conference was Terry Jones, founder of Travelocity.com. He had a really interesting story and presentation telling about his experience with working with AmericanAirlines, and his move to create Travelocity.com, which revolutionized the travel industry. When you think about it, booking travel today is vastly different from 10 or 15 years ago. Back then, you usually had to go through a travel agent. But, after the start of Travelocity and other sites, 10,000 travel agents were put out of business, and today, the majority of people research and book airfare online.
His talk was a good example of one of the sayings that kept reoccurring throughout the conference - the only thing that we can count on is change. It’s an old saying, but definitely very true, especially today. Living in the Internet Age, things are changing faster than they have ever changed before. Google, YouTube, MySpace, Facebook and blogs are just the big online phenomenons that have cropped up. Digg, del.icio.us, flickr, Technorati, and RSS are some of the lesser known technologies. Change is in the air, and business that adapt are the ones doing the best in this new world.
Speaking of YouTube, they showed some quick clips before starting some of the sessions at this conference. One of the funniest ones was from YouTube. Click here to view it.
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